The Industrial Development Board, an arm of city government, gave preliminary approval last week to two local developers' plans to create a quarter-mile-long drag racing course capable of holding top-level national events. The $36 million project would be financed primarily with tax-exempt bonds that would be paid off with revenue from the operation. Eugene Green, one of the developers, said the drag racing track could generate $6 million a year in direct revenue and, if it is built in eastern New Orleans, help "jump-start" that area's economy post-Katrina.
But Green admitted the project still faces "serious challenges" in securing financing. And as different developers who, starting in 1997, spent several years trying without success to build a motor sports speedway in eastern New Orleans can testify, dreams and plans don't necessarily translate into reality.
Green said the track could get local amateur drag racers off Hayne Boulevard, Chef Menteur Highway and other eastern New Orleans streets they have used for years.
Green, longtime president of the New Orleans Regional Business Park, a public facility in eastern New Orleans, emphasized that he is involved in the drag strip project as a private citizen and owner of Nationwide Real Estate Corp. Smith, managing partner of U.S. Raceway Group LLC, said he is looking at a 444-acre site in eastern New Orleans as his first choice, in part because it is not in a developed area and noise from the track would not disturb any nearby homeowners or businesses, meaning potential opposition to the project could be minimized.
Eventually, he said, he might want to add an adjacent water course for drag boat racing.
Smith refused to identify the site or who owns it, and added that he could end up choosing a site on the West Bank or in St. Tammany Parish instead.
But Green said he and Smith hope to wrap up a deal for the eastern New Orleans site within 60 days.
In fact, Smith said, the project's $36 million budget includes about $13 million to clear and fill the site. Building the drag strip, a grandstand, luxury suites, a tower, lights and other facilities is figured to cost $11 million, with the final $12 million covering the price of the land and other expenses, he said.
Besides income from ticket sales and concessions, Smith said, he hopes to bring in money from corporate sponsors and the sale of naming rights.
Two organizations, the National Hot Rod Association and International Hot Rod Association, oversee major drag racing events in North America. Although the local developers have talked to at least one of those groups, Green said they won't commit to staging events in New Orleans until the track is finished and they can inspect it.
Smith said there are large numbers of people in the New Orleans area interested in drag racing, and Kyle Stoever, a member of the Industrial Development Board, said he has been to drag races that attracted thousands.
"We don't want to use any money that could help people return to the city," Green replied.
He said the track would be "a private-sector development" that could increase city and state tax revenue by putting vacant land "to a higher and better use," but Jones-Harris said government would be asked to spend more than $1 million to build roads to the site.
Board Chairman Jimmie Thorns Jr. said the board should support any project that would mean economic development for the city. At his urging, the board voted 7-0 to give the drag strip project preliminary approval, which lets the developers ask the State Bond Commission to authorize the issuance of bonds to cover as much as $33 million of the projected $36 million cost.
If the commission gives its OK, the developers then would have to go back to the Industrial Development Board for final approval. In the meantime, Thorns said, they must prepare a formal cost-benefit analysis justifying the project. But for now, he said, "You have our blessings."
. . . . . . . Bruce Eggler can be reached at beggler@timespicayune.com or (504) 826-3320.